Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions. Laurie Young

Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions



Download Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions



Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions Laurie Young. pdf ebook
Publisher:
Language: English
Page: 432
ISBN: 0470011734, 9780470017166

Review

"...for inspiration and insight, read Marketing the Professional Services Firm..." (The Entrepreneur, Vol 33 (9) September 2005)

"...An invaluable read..." (The Marketer (CIM), Feb 06)

From the Back Cover

The professional services sector is vast and growing. Traditionally associated with accountancy and legal firms, today’s market ranges from IT & Telecoms through management and recruitment consultancy to architects, surveyors, financial and retail services. Within it are all kinds of businesses, from international brands to niche players.

As markets valued at up to $700 billion worldwide mature, there is an urgent need for new marketing thinking for global players and small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is readable, compelling and theoretically sound. Featuring case studies from Deloitte, Russell Reynolds Associates, IBM Global Services and Interbrand, it is the definitive guide to effective marketing and business development in professional services.



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Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions ebook
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Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions ebook pdf
Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions ebook djvu
Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions ebook epub
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